Adele
Sharafi

Hello! I’m a senior product marketing manager.

EdTech &
E-Learning

B2B & B2C Growth

Marketing Leadership

Here’s a bit about me

Turning complex ideas into clear, compelling stories.

Experience:
8 Years
Speciality:
Product Marketing in E-Learning
Education:
Bachelor’s in PR & Advertising
Companies & Projects:
7 leading EdTech, SaaS, and Startups
Location:
Washington, DC, USA
Availability:
Currently open to work

What I bring to the table

Go-to-Market Expertise
Product positioning & messaging
Customer segmentation & personas
Sales enablement assets
GTM campaign strategy
Growth marketing & performance optimization
Prototyping & Activation
Story-driven demos
A/B testing & UX experiments
Cross-channel activation plans
Conversion rate optimization
Lifecycle marketing
Tools & platforms
Figma, Miro, Photoshop
Webflow, Notion, Microsoft Office
Hubspot, Salesforce, GA
GPT-4, Claude, Midjourney
API basics, CRM integrations, automation tools

Have an role? Let’s talk!

I’m open to new opportunities where I can leverage my go-to-market expertise and product marketing skills.

The path I’ve taken

Key moments 
in my career.

Boomerang Rentals
Apr 2023 – Present

Head of Product Marketing

Led marketing strategy and a team of 6 specialists across digital channels, focusing on direct bookings and brand growth:

  1. Drove 40% revenue growth in 4 months from owned channels by launching a direct booking platform in collaboration with product and UX teams.
  2. Increased sales by 60% through coordinated GTM strategy, including messaging, positioning, and landing page testing.
  3. Lowered CAC from $1,200 to $500 by reallocating budget toward high-performing segments.
Washington, DC, USA
Full-Time
Go Offer Inc.
Aug 2024 – Apr 2025

Fractional Head Of Marketing

‍

  • Drove 55% more sales calls through optimized top-of-funnel strategies, a targeted customer journey map, and refined sales scripts.
  • Doubled online event attendance and increased conversions from 10% to 40% from attendee to inquiry by developing a new sales marketing funnel.
  • Achieved a threefold increase in revenue within four months. Created and implemented a product demo, establishing it as a key channel for lead generation.
Washington, DC, USA
Part-Time
Umschool
May 2022 – March 2023

Deputy Head of Product Marketing

Umschool — B2C SaaS platform for online education and exam preparation, serving 500,000+ K-12 students with $36M+ ARR.

  • Built a scalable webinar-led acquisition funnel, growing monthly viewers from 4,000 to 17,000+, and converting 1,500+ new paying users through integrated campaigns and sales follow-ups.
  • Enabled data-driven planning by implementing a unified KPI dashboard tracking 20+ metrics across acquisition, retention, and sales readiness.
  • Managed and mentored a cross-functional team of 30+ marketers, including channel specialists, analysts, designers, and campaign leads; built a collaborative, results-driven culture with strong execution and ownership.
  • Reduced new hire onboarding time by 50% by creating a structured training curriculum and internal documentation for GTM workflows.
Eastern Europe
Full-Time
Umschool
Dec 2019 – Apr 2022

Senior Product Marketing Manager

‍

  1. Grew ARR for Umschool University by 60% in 2 months by developing product positioning, launch communications, and lifecycle retention content.
  2. Owned marketing strategy for K–12 digital learning products, focusing on product-market fit, customer segmentation, and lifecycle communication to drive sustained growth and user satisfaction.
  3. Launched automated communication workflows via chatbots and email, reducing first-response time by 90% and enhancing user satisfaction.
Eastern Europe
Full-Time
Kazan Federal University
Oct 2017 – Nov 2019

SMM Manager

KFU is a leading public research institution with 52,000+ students from 101 countries, offering 600+ degree programs.

  1. Drove a 25% increase in social media followers within 6 months by implementing targeted content strategies.
  2. Established brand voice and tone guidelines, achieving a cohesive and professional image across social channels.
Eastern Europe
Internship
Go Easy Visa
Mar 2025 – Present

Fractional Head of Marketing

‍

  1. Built the Go Easy Visa brand from scratch by developing the name, logo, and full visual identity to establish a strong and memorable market presence.
  2. Created a comprehensive Go-to-Market strategy with detailed 3, 6, and 12-month plans to drive lead generation, grow social media presence, and attract customers in the competitive U.S. immigration services market.
  3. Designed and launched the Go Easy Visa website, streamlining the user journey to drive inquiries and build trust with potential clients.
New York, USA
Project
DreamCityStays
September 2024

Marketing Consultant

DreamCityStays is a property rental startup, managing 10+ apartments in the U.S.

  1. Cut costs by 50% by rebuilding the platform and reducing third-party dependencies to streamline site operations and maintenance expenses in the competitive home rental industry.
  2. Enhanced Website Performance by 49%.
New York, USA
Project

What my work has achieved

30+
Product Launches
45+
Campaigns Executed
10+
Teams Led

Here’s how I can help you

Go-to-Market Strategy
Market Research
Segmentation & Personas
Sales Enablement
Product Positioning & Messaging
GTM Planning & Campaign Execution
Marketing Activation
A/B Testing & Experiments
Story-driven Demos
Lifecycle Marketing
Conversion Rate Optimization
Collaboration & Tools
Product, Sales, and Design Alignment
Data-driven Decision Making
Hubspot, Salesforce, Google Analytics
AI Tools (GPT-4, Claude, Midjourney)

Feedback that inspires

“I am a CMO with 20 years of experience and during this time I can compile a list of top performers among marketers, such A players are always no more than 1%. Adele is definitely among that 1%.”

Venus Garay
CMO at Umschool

"Having Adele contribute to your project is a guarantee of success.
You can rest assured that with her on your team, victory is not just a possibility, but a certainty."

Mykyta Mayers
Fractional CMO at Boomerang

"What really sets Adele apart is how strategic and thoughtful she is. She doesn’t just come up with ideas—she builds smart systems that actually work. She’s especially brilliant in the EdTech space and knows how to combine storytelling with data to drive results."

Anna Gordeeva
CEO at Go Offer